Is your blog worth the effort? Are you spending hours every week researching and writing, yet getting no comments or feedback on your blogs? Rest assured that even with no obvious tracton your blog is bringing in results. Companies that blog average around 55% more website views, and 97% more inbound links. Writing a blog aids in building SEO, keeps your mind fresh with relevant and new industry news, helps generate more leads, and demonstrates thought leadership. But if you really want to increase blog traffic, just writing is probably not enough. Here are few ways you can increase your blog customer loyalty in order to boost your company’s online presence, and increase traffic.
-
Link Your posts
This is one of the easiest ways to offer your readers additional information on your site. Throughout your blog post or at the end you can link relatable past blog links so they can continue to read and learn more about a specific topic.
-
Promote Your Best
Readers will want to view your most popular blog and posts, so keep them front and center. Have specific areas on your page designated for articles that your visitor should read next. Consider using widgets in your sidebar or at the top of your blog.
-
Design for Humans
Not many viewers want to search a long time to find things on your blog, especially subscribing, so keep it user friendly. Have an invitation displayed in your RSS feed to make subscribing simple and this will help drive viewer loyalty.
-
Interact with Visitors
Whether it is a first time reader or a frequent visitor, be sure to interact with them in some way to gain feedback. Interviewing them is a great way of putting them in the spotlight while also gaining feedback. Be sure to keep them in a positive light so they will feel the need to be more up-front and honest with you.
-
Link Your Social-Media Sites
You may be great with blogging and have tons of followers, but how is your social-media faring? Be sure to have all of your social-media linked to your blog or you will risk losing followers on other platforms.
-
It’s All about Content
You must be able to produce great quality content that entices your viewers to stick around and see what will come next. Be creative and think about what your viewers are going to think before you post. Post often as well, the more you post the more opportunity you have to show your viewers what you have to offer.
Want to learn more about building a successful blog? Read our Quick Tips to Create A Successful Blog.