Ibis Insider is where thought leaders, industry experts, and Ibis staff come to leave you their best thoughts on Internet marketing.
Take your time browsing, get lost in the thoughts, and when you come up for air we all sincerely hope that you’re inspired with some great ideas to take and make your company better.
A good CRM system (Customer Relationship Management) is probably one of the most valuable systems that any small business can implement. It is a central repository for the company’s data input from the front lines, and in many cases can have more influence on the company and its organization than any other system, person or…
Google+ has 2.2 billion users. That’s a pretty big base from which to operate. It’s run by arguably the biggest tech company in the world, and as such, is connected to a virtual galaxy of content, services and apps. Just having a Google+ account can increase exposure and prominence for the authors of content. (they…
Welcome to part 2(b) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog! The Guide is broken down into four parts: Understanding Your Business and Your Customers Picking A Topic for Your Blog (A Good One!) Creating (and Maintaining) A Publishing Schedule Creating A Promotion Plan Part 2(a) was back…
Virtually every professional search involving business will eventually lead to LinkedIn. LinkedIn is the premier B2B network, and probably the most effective way to market to other businesses and business people. LinkedIn has 332 million members globally with 107 million of those members in the United States. LinkedIn members are all about business. This is…
Welcome to part 2(a) of our practical, real-life, down-in-the-weeds Getting Started Guide to building your own business blog. Unlike the many, cursory articles out there on how to start a blog, our intent is a little different. We’re diving deep to give you a real step-by-step guide to get you to success. The Guide is…
If you own your own business, or are thinking of starting your own business, perhaps you’ve heard that you should have a blog. Maybe you’ve even gone so far as to go over to WordPress.com or Medium or Tumblr and get an account. Maybe you’ve even written a post or two. No matter where you…
Twitter has lots of powerful, native functionality that you should already be using, including Twitter cards and pinned tweets. Now we want to take a quick look at advertising on Twitter. Get A Twitter for Business Account First of all, whether you intend to purchase Twitter advertising or not, you should sign up for a…
“The reports of my death have been greatly exaggerated.” – Mark Twain Mark Twain is dead though, none the less. And some day the same may be said for email. Hard as that may be to imagine now, it’s possible there will once again be a world without email. Or at least we may see…
Performing on the high wire without a safety net is not a way I’d suggest to learn from failure. Odds are, your first time on the tight rope, you’ll make a mistake. On the plus side, you’ll probably only make one, so you got that goin’ for ya. But in life, as in business, failure…
Like many things in marketing and advertising, advertising online is effective when all the pieces come together. Lots of great ideas don’t live up to expectations because the system fails at some point. That point might be the first thing your potential customers see when they arrive at your site from one of your advertisements….
