Google+ has 2.2 billion users. That’s a pretty big base from which to operate. It’s run by arguably the biggest tech company in the world, and as such, is connected to a virtual galaxy of content, services and apps. Just having a Google+ account can increase exposure and prominence for the authors of content. (they…
Virtually every professional search involving business will eventually lead to LinkedIn. LinkedIn is the premier B2B network, and probably the most effective way to market to other businesses and business people. LinkedIn has 332 million members globally with 107 million of those members in the United States. LinkedIn members are all about business. This is…
Twitter has lots of powerful, native functionality that you should already be using, including Twitter cards and pinned tweets. Now we want to take a quick look at advertising on Twitter. Get A Twitter for Business Account First of all, whether you intend to purchase Twitter advertising or not, you should sign up for a…
Facebook is known to every person you know. And probably every person they know. It’s ubiquitous, it’s everywhere and it is involved in most everything. Having a party? Make an event on Facebook and invite everyone you know. Have a major announcement? Put it up on Facebook, everyone will see it. But what about your…
Kids have a way of cutting through the distractions to see the center of issues that we, as adults, unwittingly struggle with. Kids can sometimes see through the layers surrounding issues and, like Occam’s razor split the issue open to its logical core. It can be brutal to hear, it can be comical, it can…
Marketing to your potential customers has increasingly become a two-way street. Learning about them is as important as informing them about you. With this new relationship, new tactics and strategies have emerged one after the other, faster and faster. Getting in synch with your market is about understanding their personas, their needs and wants and…
Know when people are listening and talking- There are documented peak times of activity on social media sites. Once you know these, you can determine if you want to be included in the rush of communications or a voice away from the crowds.
The mobile future is unfolding now and it’s coming to your company phones. Since what seems like forever, the mobile marketing revolution has been promised ‘this year’ again and again. However, there are plenty of indications that 2015 is the year that mobile marketing takes its rightful place in the discussion — meaning front and…
Is your blog worth the effort? Are you spending hours every week researching and writing, yet getting no comments or feedback on your blogs? Rest assured that even with no obvious tracton your blog is bringing in results. Companies that blog average around 55% more website views, and 97% more inbound links. Writing a blog…
Well, it’s that time of year, folks! Old trends will be pushed to the back of the line as new and exciting ones take the spotlight. Keeping up with new trends and social-media platforms is essential for all businesses. You don’t want to be left out and behind in the new year. We’re going to…