Mobile web marketing is set to take off in 2015 for a couple of reasons (read more here). The main reason, as it usually is, is because ad dollars are flocking to mobile. The global spend on mobile advertising rose from 31.45 billion dollars in 2014 to a projected 45.85 billion this year. With that…
The mobile future is unfolding now and it’s coming to your company phones. Since what seems like forever, the mobile marketing revolution has been promised ‘this year’ again and again. However, there are plenty of indications that 2015 is the year that mobile marketing takes its rightful place in the discussion — meaning front and…
Is your blog worth the effort? Are you spending hours every week researching and writing, yet getting no comments or feedback on your blogs? Rest assured that even with no obvious tracton your blog is bringing in results. Companies that blog average around 55% more website views, and 97% more inbound links. Writing a blog…
Americans love to shop for the best deal. People will go 5 miles out of their way to save a dime on a dozen eggs (at least my mom will). So what is the big disconnect with the extraordinary effort to shop for savings on daily purchases like groceries, and the distinct lack of shopping…
Where do you get your ice, and why is the answer an insight to the future of the mortgage industry? Your ice has a back story filled with lessons on the nature of disruptive technology, and it may be more similar to the mortgage industry than it appears on the surface. What Disruptive Technology is on the way?…
It’s hard to stand out in the lending marketplace. If someone does a quick search online for mortgage brokers or loan officers, they’ll go dizzy from all the options they find. While you’re potentially one of the better options in town, it only matters if your prospective business partners connect with you — if and when they find you. We’ve…
Well, it’s that time of year, folks! Old trends will be pushed to the back of the line as new and exciting ones take the spotlight. Keeping up with new trends and social-media platforms is essential for all businesses. You don’t want to be left out and behind in the new year. We’re going to…
August 2015 is shaping up to be the month you’ll be out. And by out, I mean leaving the office. Yep, vacation, baby! Sun, sand, waves and more. This year, the CFPB is helping Loan Officers across the country to select the dates for their vacation. The CFPB is set to require lenders to use…
How do you generate mortgage leads in a small town as a loan officer? Your town is where you live, it’s your neighbors and friends, people who know you, or know of you. It’s a small town, and it’s a nice place to live. So how do you ‘make it’ in places like Seymour or Clarkesville, Madison…
[su_youtube_advanced url=”http://youtu.be/TGgMsLPeKak” showinfo=”no” rel=”no” wmode=”transparent”] In this video, Rich Leffler from AxSellerated Development discusses the current state of mortgage regulatory compliance requirements. Rich focuses on the importance of keeping yourself up to date on all regulations due to the reality that the responsibility falls on individual loan officers to be aware of the regulations that govern their work. The…