4 Facebook Advertising Tips

Facebook is known to every person you know. And probably every person they know. It’s ubiquitous, it’s everywhere and it is involved in most everything. Having a party? Make an event on Facebook and invite everyone you know. Have a major announcement? Put it up on Facebook, everyone will see it. But what about your…

Part 2: FSBO: Loan-Officer Marketing Ideas

There are way more than 5 ways to market to any group, FSBOs included. Part 1 of this article pointed out some of the pain points that For Sale By Owner properties may face. In this part, we’ll look at 5 ways that loan-officer marketing and mortgage brokers can market to FSBO sellers. 5 ways…

For Sale By Owner and Loan Officer

For Sale By Owner (FSBO) seems like a very American thing to do. You have a home, you want to sell it, you do all the work, you manage the process and you get the reward without having to pay anyone. Sounds good on the surface, but the reality is a bit different. (As most…

Keep Your Eye on the Boomerang Buyers

For any one older than 7 years old, you probably will remember 2008. That was the year the American economy almost drove itself off a cliff. How anyone survived that crash is something historians will debate, and citizens will be paying for, for decades. Fortunately, or unfortunately depending on your take, the credit market has…

What Kids Can Tell You About Marketing Strategies

Kids have a way of cutting through the distractions to see the center of issues that we, as adults, unwittingly struggle with. Kids can sometimes see through the layers surrounding issues and, like Occam’s razor split the issue open to its logical core. It can be brutal to hear, it can be comical, it can…

Build your Customer Persona

Your business success is tied to how well you market yourself. And in order to make your marketing efforts a success, you’ll need to understand your target audience.  You’ll need to focus your efforts on what they do and who they are. The idea being that if you are marketing to people outside of your focus…

4 Marketing Trends to Notice Now

Marketing to your potential customers has increasingly become a two-way street. Learning about them is as important as informing them about you. With this new relationship, new tactics and strategies have emerged one after the other, faster and faster. Getting in synch with your market is about understanding their personas, their needs and wants and…

Marketing to Millennials: Front and Center

Millennials are coming into their own, but who are they, and what are they thinking? Their reputation seems to precede them, if you believe what you hear: that they have an inability to make a commitment, a habit of jumping from job to job, a devil may care approach to credit scores and for the most part, an addiction to their…

Quick Social-Media Tip:

Know when people are listening and talking- There are documented peak times of activity on social media sites. Once you know these, you can determine if you want to be included in the rush of communications or a voice away from the crowds.

Celebrating the life of Martin Luther King Jr.

“The ultimate measure of people is not where they stand in moments of comfort and convenience, but where they stand at times of challenge and controversy.” Best wishes on this day, a day in honor of the life of Martin Luther King Jr.