Small Business Apps: 6 Lesser-Known Treats

Social media has become a staple among many business owners; it’s everywhere, and it seems like every-other week a new small business app appears that may or may not improve your life. Your customers are constantly on the move, and your business should move with them. With the invention of smartphones, tablets, etc…, people have…

Quick Social-Media Tip

Host Events – Hold regular events such as giveaways, seminars, chats, networking parties, promotions, etc.  Facebook has recently updated their event feature so it is easier and more efficient. 

Marketing To Seniors Online

There are more seniors online than you may think and not tailor your marketing efforts toward the older demographic may result in a loss of potential clients. According to statistics, 59% of adults age 65 or older are now internet users, 47% have high-speed broadband, and 77% have a cell phone. Research also states that…

Quick Social-Media Tip

 Help Your Clients/Readers – No matter what business you are in, you cannot provide solutions to all your clients’ needs.  Be willing to post links, information and resources of other businesses that can help your clients where you cannot. 

Quick Social-Media Tip

Visual Marketing – Marketing is going visual and you need to do the same.  Embed text and your business info in relevant graphics to post.  Pinterest, using image sharing, has broken records with its growth.  Pictures are also the mostly widely used and shared method of posting on Facebook.  

Quick Social-Media Tip

Utilize features and tools – Social sites are increasing the possibilities for your business with more tools and features than ever before.   Take stock of all these tools and learn to use them for the benefit of your followers and your business.

How Long Should My Content Be On Social Networks?

You have set up all the social-media sites you think would be beneficial to your business, yet are not seeing the returns you would like. Perhaps you are not posting enough content to grab your targeted audience’s attention or your content is too long causing your followers to become bored. Posting the ideal content length…

Quick Social-Media Tip

Understand your social media presence- If you care at all about your social media effectiveness, advanced user tools like Google Analytics, Facebook Insights, and TweetReach can offer insight into who is coming to your social media site and when.  

How Often Should I Post on Social Networks?

How often should I post on social media? The famous loaded question, and the honest answer: it depends. First, it depends on your goals. For example, if your goal is conversion of a specific post to clicks on Facebook, as opposed to total number of engagements on a given day, then the answers will be…

Google+ — Step 2

Google+ provides a combination of search engine capabilities that can help any company connect with like-minded communities, major industry players and aid in tracking audience reception to its business or product. Businesses can also use Google+ to help boost their Google ranking and skyrocket their SEO potential. Marketers and business owners who are looking for…