A Google Reasons to Get Mobile Friendly

Mobile web marketing is set to take off in 2015 for a couple of reasons (read more here). The main reason, as it usually is, is because ad dollars are flocking to mobile. The global spend on mobile advertising rose from 31.45 billion dollars in 2014 to a projected 45.85 billion this year. With that…

Mortgage, Disrupted

Where do you get your ice, and why is the answer an insight to the future of the mortgage industry? Your ice has a back story filled with lessons on the nature of disruptive technology, and it may be more similar to the mortgage industry than it appears on the surface. What Disruptive Technology is on the way?…

Warm up to Cold Calling

It’s hard to stand out in the lending marketplace. If someone does a quick search online for mortgage brokers or loan officers, they’ll go dizzy from all the options they find. While you’re potentially one of the better options in town, it only matters if your prospective business partners connect with you — if and when they find you. We’ve…

The CFPB wants to get rid of you in August

August 2015 is shaping up to be the month you’ll be out. And by out, I mean leaving the office. Yep, vacation, baby! Sun, sand, waves and more. This year, the CFPB is helping Loan Officers across the country to select the dates for their vacation. The CFPB is set to require lenders to use…

How do you generate mortgage leads in a small town?

How do you generate mortgage leads in a small town as a loan officer? Your town is where you live, it’s your neighbors and friends, people who know you, or know of you.  It’s a small town, and it’s a nice place to live.  So how do you ‘make it’ in places like Seymour or Clarkesville, Madison…

Where do you get reliable mortgage regulatory compliance information?

[su_youtube_advanced url=”http://youtu.be/TGgMsLPeKak” showinfo=”no” rel=”no” wmode=”transparent”] In this video, Rich Leffler from AxSellerated Development discusses the current state of mortgage regulatory compliance requirements.  Rich focuses on the importance of keeping yourself up to date on all regulations due to the reality that the responsibility falls on individual loan officers to be aware of the regulations that govern their work. The…

Double Your Applicants: First Time Home Buyer Marketing

More than half of potential first-time home buyer clients are afraid to call you. You and the process you represent fill them with enough fear of rejection that they don’t even try to contact you, even though they want a mortgage. It’s a crazy truth in this business. To first-timers the process of buying a…

Content for Inbound Marketing

Content and inbound marketing. Inbound marketing is marketing people don’t hate, and it starts with good content. It’s relevant information that your target audience searches for, and its goal is a resulting action on their part. At its heart, content communicates with your target market without pitching them. If I sell goldfish, and I write an…

120,000 new mortgages

How many underwater mortgages does it take to change the rules? The answer is north of 120,000. As of November 25th, that is the number of homes currently heading toward default that will be eligible for repurchase by the previous mortgage holders. The change in policy creates the opportunity for people to purchase their foreclosed…